FAN EXPERIENCE

Power of the Grounds Ticket

Where else can you get thisclose to the world’s best golfers for around $100 and still have free access to great amenities like the the all-new ATL Grove, Bushmills Irish Whisky Bar, SO Cool Zone, The Deck presented by Maestro Dobel Tequila, Tito’s Stillhouse Lounge, Coca-Cola Lounge, Peachtree Porch presented by Mastercard & Capital One Business, Back Nine Brews and enjoy upgraded menus from local partners like Farm Burger, Universal Joint, Fox Bros. Bar-B-Q?

Compared to an NFL, MLB or NBA ticket, there’s no better way to enjoy the up-close view of world-class athletes and all of the free amenities in this price range. For a young family wishing to attend the tournament, the parents only need to take care of their own tickets! Per the TOUR Championship’s Youth Ticket Program, up to two (2) youth 15 and under are admitted free per ticketed adult.

STORY IDEAS:

• It’s staggering how many open-to-the-public venues are on the grounds at the TOUR Championship. Provide the full list so readers and followers get a sense of where they can hang out once they arrive on site at East Lake Golf Club.
• Publish a punch list of suggested spots to watch golf, venues to visit, food to taste while on site to make it easier for fans who are planning their trip, or:
• Highlight one venue per day through social media that fans should check out if they are attending the tournament that day. We can provide photos and additional information on each venue to help build these profiles.

Open-to-the-Public Venues

It’s amazing the access fans have with just a grounds ticket. Here are the venues anyone can pop in and check out!

NEW: The ATL Grove

Making their debut at the TOUR Championship, Atlanta-based Farm Burger will be the focal point of the all-new ATL Grove at the 6^th Green, where fans can pair views of the city skyline with this exciting par 5. Be sure to try Farm Burger’s signature “Grove Burger,” created specifically for the TOUR Championship. And to drink? Meiomi will be serving signature wine samplings as well as some special sangria to keep everyone cool.

The Grove Burger
A 50/50 bacon grassfed patty blended with jalapeño and sweet white onion topped with cheddar and a summer pickle relish. 

NEW: 1st Tee Seating

The TOUR Championship has made it easier than ever for fans to post up on the 1st tee and watch all 15 groups begin their round at East Lake Golf Club. Thanks to a new double-decker buildout, those Daily Grounds ticketholders have access to the second floor and the Shaded Bleachers presented by NetJets, making the 1st Tee a spot to check out during the TOUR Championship. 

While sitting in the shade at the 1st Tee, fans will also have access to a new beverage concession area at the top of the grandstand, along with seating options, providing a unique vantage point to the start of the round.

SO Cool Zone presented by Southern Company

Take a stroll through the SO Cool Zone presented by Southern Company near the 15th and 14th greens, where shade sails, lounge furniture and misters will keep guests cool as they watch the telecast on the big screen. While there, fans can grab a bite from Fox Bros. Bar-B-Q, Universal Joint, and Henri’s Bakery! After lunch, the PGA TOUR Fan Shop is there to handle all shopping needs! For a selfie suggestion, snap a photo with the Payne Stewart Award, which is annually awarded during TOUR Championship week to the player who exhibits the values of character, charity and sportsmanship.

Have the kids in tow? In partnership with Georgia Aquarium, fans will get to see and interact with some of the animals that can be found within the Southern Company River Scout Gallery at the Georgia Aquarium. Animals expected to make an appearance include the ball python, box turtles, a sloth and more!

PGA TOUR Fan Shop

Located inside the SO Cool Zone adjacent to the 14th fairway and 15th green, fans will immediately flock to the PGA TOUR Fan Shop where they can stock up on the newest TOUR Championship gear as well as the unique and sought-after ATL-FedExCup branded designs.

New inside the PGA TOUR Fan Shop is Trap Golf, a golf apparel company started by Georgia native Aaron Munn that is on a mission to diversify the game through culture, art and education. Through their unique styles and designs, Trap Golf is aiming to be a voice and amplification platform for more urban expression in golf.

Tito’s Stillhouse Lounge

Located within the SO Cool Zone in the largest fan hub on course – and sure to be popular among the thirsty crowd – the Tito’s Stillhouse Lounge will be open to all spectators, ages 21 and over. The Tito’s Stillhouse Lounge gives fans the chance to try the TOUR Championship’s signature cocktail – “The Calamity Jane!”

The Calamity Jane is light and refreshing, perfect for the summertime. With such carefully chosen ingredients to maximize flavor, including Gold Peak Peach Tea, Topo Chico and ginger beer, the Calamity Jane deserves to be served in an equally grand cup and fans can enjoy it that way in a one-of-a-kind TOUR Championship YETI tumbler, which is available in all public bars on course.

Coca-Cola Fan Lounge

Proud Partner Coca-Cola is bringing back its front-nine fan area open to all ticketholders dubbed the Coca-Cola Fan Lounge. Located adjacent to the 8^th green, the Coca-Cola Fan Lounge is a tented structure with stadium views of the 8^th green equipped with several fan activations and games. 

Fans will have popular, returning local food options in the space, with Hattie B’s Nashville Hot Chicken and authentic Mexican cuisine from D Boca N Boca on hand.

Peachtree Porch presented by Mastercard and Capital One Business

The Peachtree Porch presented by Mastercard and Capital One Business and its viewing platform overlooking the 8^th fairway is back at the TOUR Championship with its picturesque views. Located within the Peachtree Porch are two small businesses that are local to Atlanta – Local Green and Kayla’s Italian Ice! Be sure to stop by and show support for these up-and-coming brands.

The Deck presented by Maestro Dobel Tequila

Come to cool off and stay for the spectacular views of the Practice Range and the historic East Lake Clubhouse. Located near the 16^th tee and directly across from the Practice Range, the The Deck presented by Maestro Dobel Tequila offers spectators a unique perspective as the world’s best players warm up prior to their tee time.  A covered patio built overlooking the pond features a Maestro Dobel Bar along with a large concessions area, outdoor seating, televisions to keep up with the telecast and charging stations.

Back Nine Brews

The TOUR Championship is proud to once again announce the return of Back Nine Brews, a craft beer destination from Michelob ULTRA located near the 18^th tee and in close proximity to the Rideshare Gate adjacent to the 13th fairway. Several games and activities will be available for fans to enjoy at this outdoor get-together.

For a food option, Go Dog! is back for a third year at the TOUR Championship, serving up their unique twists on a classic!

ULTRA HOUR

If you’re coming out to Back Nine Brews on Saturday, be sure to be around at 2-3 p.m. for ULTRA HOUR, where fans will receive $2.60 off Michelob ULTRA in honor of the 2.6 carbs in each Michelob ULTRA.

Bushmills Irish Whiskey Bar

Located at the third hole, the Bushmills Irish Whiskey Bar offers an array of Irish Whiskeys from the world’s first licensed whiskey distillery, while also featuring their signature cocktail, the Juicy Lie – a refreshing drink perfect for the Atlanta heat. While there, you can walk through the history of their one-of-a-kind single malts with their very own whiskey educator. Bushmills Irish Whiskey is the official whiskey of the PGA TOUR. 

PGA TOUR Training presented by NOBULL

Fans can flock to near the 6th tee and 7th green to see how the pros train at PGA TOUR Training presented by NOBULL. Here, be sure to check out some sweet gear from brands like NOBULL, WHOOP, and Hyperice, which PGA TOUR players rely on to be their best. 

To keep everyone’s competitive spirit high, there will be a closest-to-the pin competition on the simulator within the space, with the winners receiving some free gear from NOBULL, WHOOP and Hyperice. (psst…the winner of the week received a WHOOP 4.0 and free 12-month membership!)

FOOD PARTNERS